Second Annual

Our One-Day Bootcamp to Help You Level
Up Your Digital Marketing Game

 

Are you looking to get a handle on the latest digital marketing trends, strengthen your own marketing & communications strategy, or gain insights to help achieve your goals?

We're offering a free day of professional development for marketing & communications professionals working at colleges and universities, designed to give you the advantage in planning for the academic year ahead.

You'll have a chance to learn from industry leaders and peers alike, gaining insight into the challenges facing the industry and discovering new tools and solutions to help guide your success. Attendees are encouraged to bring projects they're working on, or challenges they're facing, for sharing and discussion with the group.

 

Sessions Will Cover

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user research

When should we be doing user research, and why is it so important? How can we get the information we need without blowing up our budget?

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Content Strategy

How do we bring web governance to our organization? How can we prioritize content in our website redesign? How can we tie content decision-making to publishing outcomes?

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Search Engine Optimization

How is SEO changing, and what does that mean for my school? What tools should we be using? How can we tell if what we’re doing is working?

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ANALYTICS and reporting

What are the best baseline metrics for digital marketing? Is true end-to-end reporting possible in higher education? How do we measure and communicate impact?

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Digital Advertising Strategy

What makes a landing page effective? How should you structure your budget? What platforms work best? How do you measure
the impact?

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Lead Generation

How can we improve enrollment numbers at our school? What areas of our site are most critical for lead generation? How can we set realistic goals for our team?


What to Expect

Full Schedule

The Bootcamp is a full-day event, running from 8:30 am until 4:30 pm with a cocktail hour until 6:00 pm. 

Collaborative roundtable discussions with other industry professionals

Collaborative roundtable discussions with other industry professionals

In-depth presentations from industry thought leaders and peers from higher education

In-depth presentations from industry thought leaders and peers from higher education

Hands-on activities that will provide tangible next steps to take back with you.

Hands-on activities that will provide tangible next steps to take back with you.


What Does it Cost?

The Bootcamp is totally free and includes continental breakfast, lunch, and drinks. Spots are limited, so please register early.


Event Location

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The Bootcamp will be held at the Boston College Club, at the 36th floor of 100 Federal Street in Downtown Boston.

The club is accessible from the MBTA via the red, orange, blue, and green lines.

Parking is available at several locations just a short walk from the club.

If you are traveling from out of town, the following hotel options are all within walking distance of the venue:

Hilton Boston Downtown/Faneuil Hall – 89 Broad Street, MA 02110
Club Quarters Hotel Boston – 161 Devonshire Street, Boston, MA 02110
Boston Marriott Long Wharf – 296 State Street, Boston, MA 02109
Airbnb – Numerous options within walking distance


Code of Conduct

We are committed to providing an inclusive, professional atmosphere for all of our attendees and staff. To ensure that all attendees have a safe environment to learn and network alongside their peers, we are asking that all Bootcamp attendees adhere to our code of conduct during the event, as well as through digital communications (Slack, email, Twitter, etc.) before, during, and after the event.


Registration is Closed

This year’s event is full, but we do hope you’ll join us next year!