Schedule

 

8:30 - 9:00 : Continental Breakfast & Meet and Greet

9:00 - 9:30 : Bootcamp Introduction

9:35 - 10:05 : Q & A with Supriya ChaudhurySupriya Chaudhury, Head of Global Marketing at Harvard Business Publishing Corporate Learning

10:10 - 10:40 : Digital Storytelling: A Successful, Sustainable Approach to Showcasing your InstitutionGeorgy Cohen, Director of Digital Strategy at OHO Interactive

10:40 - 10:55 : Break

10:55 - 11:25 : Measuring Social Media Success —
Jenny Fowler, Manager of Social Media strategy at MIT
Kimberly Moniz, Digital Communications Coordinator at Harvard University
Emily Earle, Social Media Specialist at Lesley University

11:30 - 12:00 : SEO: Beyond the Paragraph Dan Hurley, Digital Strategist at OHO Interactive

12:00 - 12:45 : Lunch

12:45 - 1:15 : Paid Digital Marketing: How to Plan, Prioritize, and Set a Budget — Kathy Goldberg, Senior Manager, Brand Marketing at Babson College

1:20 - 1:50 : Best Practices for User-Centric Websites and Landing PagesKatherine Cornelius, UX and Visual Designer at OHO Interactive

1:50 - 2:05 : Break

2:05 - 2:35 : Turn Your Content Into Leads: Using Personalization to Drive Conversions Vanessa Theoharis, Director of Digital Marketing at OHO Interactive

2:40 - 3:25 : Panel Discussion with Prospective Students Jim Dalglish, Director of UX Research and Strategy at OHO Interactive

3:30 - 4:10 : Solution Room Breakout discussions with Bootcamp attendees

4:15 – 4:30 : Bootcamp Wrap up

4:30 - 6:00 : Cocktail Hour & Networking